Don't Hate Her for Being Fit

More Moms Squeeze in Workouts as 'Me' Time; Playground Pilates, 'To Fro' Dresses

By ELIZABETH HOLMES

Michal Czerwonka for The Wall Street Journal (5)

Drea McLarty starts her run at 5:15 a.m. in Santa Barbara, Calif. It takes her about 65 minutes to go 9 miles, for a pace of seven minutes, 22 seconds a mile.

Drea McLarty, a 35-year-old mother of two, awoke before dawn to run nine miles on a recent Monday, then made breakfast for the family, did some errands and headed to the park for an hour of Pilates. Later that afternoon, she had a personal training session with a client.

Marketers are targeting a demographic they call "crazy happy." These are moms who love to work out, so much so that they will fit in several workouts a day, all short, to get in her busy schedule of car pools and school pick-up. Elizabeth Holmes has details on Lunch Break.

"I really just love to be active," says Ms. McLarty, of Santa Barbara, Calif. "It's very addicting."

RealNutritionandFitness

Friday, July 20, 2012