Monday, August 22, 2011

NYC Calorie Labeling Law---IT works!!!

WASHINGTON | Wed Jul 27, 2011 11:07am EDT

WASHINGTON (Reuters) - New York City's requirement that fast-food restaurants post calorie counts on menus led one in six customers to notice the information and buy foods with fewer calories, according to new research released on Tuesday.

While overall calorie consumption for the thousands of people tracked did not change, customers of McDonald's, Au Bon Pain and Yum Brands Inc's KFC were shown to make significant modifications, according to the study funded by the city of New York and the Robert Wood Johnson Foundation.

The report, published in the British Medical Journal, is one of the first to show a 2008 New York City law, requiring restaurant chains to prominently post calorie information, changed customer buying habits

Way to go NYC for getting your people to read labels!!!

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